B2B Marketing Specialist

Spectrum Health   Grand Rapids, MI   Full-time
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Job Description

Job Summary

Priority Health is seeking a marketing specialist to join the Employer Solutions division. This individual will collaborate with multiple teams across the organization, primarily Sales, Sales Operations, Product, and Marketing to translate audience problems and opportunities into effective communications and marketing strategies and tactics to drive business results.
Core responsibilities are developing and executing on marketing and communications plans, project management across a variety of marketing initiatives, and gathering information and writing content to drive work forward. Strong skills in this position are time management to stay ahead of and drive multiple projects at once, attention to detail to execute accurately, and ambitious communication to ensure alignment and understanding among team members. The ideal candidate is comfortable working both independently as well as collaboratively in a fast paced environment, juggling multiple tasks/projects, taking direction from various sources. Experience working with a content management system, project management system, Powerpoint and Adobe Pro a plus.

Essential Functions

  • Participate in the implementation of marketing strategic plans, and project manages key initiatives and/or key road maps.

  • Ensure the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc. Anticipate challenges, prepare for preventable mishaps, and provide timely/proactive updates and alternatives.

  • Partner with others (e.g., cross-functional areas, marketing colleagues) to ensure outcomes are aligned with marketing and client organizations' strategic plans, initiatives, objectives, etc.

  • Serve as a point-of-contact for business segments or for client organizations and projects as assigned.

  • May support in the development and management of the annual Content Marketing calendar.

  • For assigned projects, has in-depth understanding of the initiative and objective, and monitors effectiveness.

  • Translate complex information and create messaging across target audiences and tactics.

Qualifications
  • Required Bachelor's Degree business administration, marketing or related field

  • 2 years of experience typically gained through skills/knowledge/abilities in marketing or related role Required

  • 2 years of experience typically gained through skills/knowledge/abilities project management experience preferred Preferred

    Primary Location

    SITE - Priority Health - 1241 E Beltline - Grand Rapids

    Department Name

    PH - Marketing Group Sales

    Employment Type

    Full time

    Shift

    Weekly Scheduled Hours

    40

    Hours of Work

    8 a.m. to 5 p.m.

    Days Worked

    Monday to Friday

    Weekend Frequency

    N/A

    Spectrum Health requires all team members to receive the COVID-19 vaccinations subject to certain exclusions based on the team member’s job category. Spectrum Health is committed to granting reasonable accommodations in accordance with applicable laws.

    Accommodation Notice: If you are a qualified individual with a disability, you may request a reasonable accommodation in Spectrum Health's application process. Contact us at 616-486-SHHR (7447).

    Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected

    category. See more here.

    This job is no longer available.

    Spectrum Health

    Grand Rapids, MI