Marketing Specialist

Walled Lake School Employees Federal Credit Union, Walled Lake, Michigan. Walled Lake School Employees Federal Credit Union has an exciting opportunity for a marketing specialist. This position will be responsible for the development, coordination, execution and analysis of the marketing plan, marketing campaigns and promotions.

Essential functions includes:

• Researching industry trends and demographics to develop products and services or marketing programs.
• Participate in the development and implementation of the credit union organizational strategic plan, identify, cultivate and initiate opportunities to expand the credit union membership base and product/service utilization.
• This individual will manage all branch delivery channels including website, online banking, direct mail and newsletters.
• The candidate must maintain a strong knowledge of credit union’s products and services and business partner relationships and ensure compliance with laws and regulations affecting the department.
• The Marketing Specialist will be expected to maintain a strong community presence, present a positive image of WLSEFCU and maintain competition awareness.

Qualified candidate must have:

• Three to five years marketing experience or equivalent combination of education and experience, Bachelor’s degree in related field/APR accreditation preferred.
• Exceptional communication and interpersonal skills.
• Social media execution, marketing, and analytics experience. Proficient in using Adobe Design suite including illustrator.
• The ability to work effectively as a team member as well as independently, excellent verbal and written communications skills, and a positive attitude.

Walled Lake School Employees Federal Credit Union offers a comprehensive compensation package that includes competitive salary, medical, vision, dental, life/disability insurance and an excellent 401(k) benefit program.