Sr Manager, Native App Optimization

Gannett   McLean, VA   Full-time
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Req #25291

Friday, November 11, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com

The Growth SR Manager owns mobile app and other off-platform end-to-end funnel strategies for 200+ local Gannett properties, USA TODAY, USA TODAY Sports, and USA TODAY. From user acquisition to paid conversion and retention, this high-profile role works across multiple teams and stakeholdersincluding native product, brand and creative, DI/analyticsto continuously test and optimize a user experience designed for subscription growth. 

 

This role is supported by two specialists:  A campaign/conversion optimization specialist; and an ASO/user acquisition specialist.  


Essential duties and scope 

  • Builds strong working relationships with teams across the organization and key stakeholders to help facilitate awareness and support of growth strategies and initiatives for the mobile app. Outstanding written and verbal communication skills with the ability to work up, down and across organizational levels. 
  • Testing and optimization, data-driven marketing decision-making. Ability to confidently illustrate why decisions should be made with data and competitive backing.  
  • Manages data and MMP vendor partners to help identify customer and business problems and align goals. Is deeply knowledgeable app analytics requirements process and experience using data to make decisions. 
  • Strong strategic, creative thinking and decision-making skills. 
  • Maintains constant awareness of technological enhancements, competitive landscape, and industry trends within the native mobile app business to help identify necessary updates and new opportunities. Up-to-date knowledge of Google Play and App Store guidelines and app trends. 
  • The app product champion with all internal partners pitching ideas and innovation to improve, enhance the product and consumer experience. 
  • Shown ability to learn new tools and quickly train others. 

Qualifications 

  • 4-5 years of Digital Product Marketing/Product Lifecycle experience, focused on eCommerce or digital capabilities 
  • Bachelor’s degree in business, marketing, or strategic communications. Master’s Degree preferred. 
  • Efficient in MS Office Suite, especially PowerPoint and Excel 
  • Experience with Google Analytics, Data Studio 

Bonus points 

  • Creative and writing skills 
  • Previous experience with news and/or magazine media subscription products 
#LI-REMOTE
#LI-NR2 

The annualized base salary for this role will range between $45,000 and $105,800.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.     
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Marketing Operations
  • Job Function Marketing
  • Pay Type Salary
This job is no longer available.

Gannett

McLean, VA