Sr. Campaign Specialist

Advance Local   Mountain Brook, AL   Full-time
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Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.

 

The Sr. Campaign Specialist provides day-to-day fulfillment and campaign support to our local markets and clients for a variety of digital products that include, but not limited to, Display, Video, Social, and SEM.  This position uses acquired deep knowledge on best practices for structuring, building, executing and reporting digital campaigns leveraging our platforms to best optimize the results of our higher spend accounts. This person will work closely with the sales team, platform experts and clients to ensure client expectations are met and often exceeded.  

 

What you'll be doing:

  • Regularly communicate with clients and sales team members to establish and understand client goals and objectives.
  • Suggest and implement optimizations to meet client goals and objectives.
  • Provide traffic estimates for new (or existing) clients to establish budget across all platforms.
  • Navigate efficiently between multiple platforms, being able to thoroughly report on the performance of each and how they impact each other.
  • Responsible for structuring and implementing campaigns to best facilitate campaign performance to meet (or exceed) client goals.
  • Responsible for building attrition and ROI models for future campaign growth, based on campaign forecasting.
  • Actively participate in client meetings.
  • Provide insights on more complex campaign performance for key campaign metrics through weekly and monthly performance analysis.
  • Oversee campaign execution adhering to client goals and objectives. Including timely campaign launch, monthly budgets, and proper billing.  
  • Proactively recommend opportunities to improve campaign performance and grow client investment.
  • Specialist in providing guidance for industry best practices.
  • Utilize competitive intelligence tools to proactively identify opportunities for new (or existing) clients.
  • Serve as primary point-of-contact when working with others throughout our organizing to set expectations and establish client goals and objectives.
  • Create and update monthly dashboard reporting and insights, tracking campaign results against established targets.

Our ideal candidate will have the following:

  • Bachelor’s degree preferred, or equivalent combination of training and experience
  • Minimum two years’ experience managing and optimizing digital marketing campaigns. Search Engine Marketing experience preferred.
  • Knowledge and hands-on experience of reporting and tracking systems including Google Analytics; Certification a plus.
  • Proficiency in Digital Campaign management and the concepts of pacing, bid management, and other standard components
  • Strong ability to understand results, troubleshoot issues, and communicate them effectively to an appropriate audience
  • Capability to multitask, project manage and prioritize work to ensure all daily goals are achieved
  • Ability to analyze and interpret data
  • Ability to identify strategic solutions in day-to-day campaign management and communicate them to a non-technical audience
This job is no longer available.

Advance Local

Mountain Brook, AL