Sr Manager of Marketing

Gannett   McLean, VA   Full-time
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Req #25778

Friday, October 28, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com

About Ventures Endurance

Ventures Endurance, a division of Gannett/USA Today Network, is one of the largest and fastest growing endurance event companies in North America, attracting 500,000+ participants to over 100 events (and growing!) annually. From traditional road races to obstacle courses, bicycle events to themed and virtual runs, we serve athletes of all types and fitness levels all year round. We work hard but we have a lot of fun along the way!


The Sr. Manager of Marketing will oversee the promotion and advertising efforts of a portion of Ventures Endurance’s 100+ endurance events, providing leadership while developing and managing marketing plans to drive race registrations. The right candidate is a data-driven marketer with a proven track record leading strategy and execution across multiple channels and is comfortable multi-tasking in a fast-paced environment. They are a collaborative leader with a strong grasp and holistic understanding of the marketing landscape and evolving digital channels.

Responsibilities Include:

  • Manage and mentor a best-in-class marketing team
  • Own strategy, marketing initiatives, performance, and campaigns that that drive race registrations, brand awareness, and community engagement 
  • Set strategic objectives across all channels and work closely with email, organic social, and paid social team members to ensure best practices are being met and goals are being met
  • Analyze and adjust budget on an ongoing basis to ensure performance meets or exceeds targets. Allocate spend accordingly to meet key objectives 
  • Oversee lifecycle marketing strategy and initiatives including end-to-end event campaign launches
  • Work closely with the design team to produce visually appealing creative that is relevant and specific to each channel
  • Continually test new content types and channels based on industry trends and channel reporting
  • Tracking high-level event progress to ensure revenue and registration goals are being met and provide prompt insight if goals aren’t being met

Skills and qualifications:

  • Strong marketing skill set including branding, digital, social, email, and paid advertising
  • Highly skilled, hands-on digital marketing experience including, email, SEM, social media, marketing automation, SEO, and website optimization.
  • Ability to think strategically and translate strategy into measurable action and execution. 
  • Results-oriented with strong initiative.
  • Excellent interpersonal, written, and oral communication skills, as well as strong presentation skills
  • Ability to learn quickly, demonstrate critical thinking and make situation-appropriate decisions using sound judgment.
  • Demonstrated ability to manage, prioritize and
  • Strong quantitative skills
  • 5+ years of relevant work experience
  • 3+ years of management experience
  • Bachelor’s degree in Marketing or related discipline.
  • Knowledge and/or passion of the endurance industry a plus, but not essential
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The annualized base salary for this role will range between $59,400 and $140,300.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.      


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Events Marketing
  • Job Function Marketing
  • Pay Type Salary
This job is no longer available.

Gannett

McLean, VA