CURRENT SPECTRUM HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Spectrum Health team members only.

Job Description

Priority Health is seeking a marketing specialist to join our corporate communications team. We’re looking for someone with the right combination of breakthrough talent who would bring a skill set that is both strategic and tactical that includes clear and concise writing, creative thinking and curiosity to develop relationships with the media and internally.

This individual will serve in a consulting role, collaborating with multiple teams across the organization including marketing, creative, market intelligence, business segments and customer experience, to translate strategic initiatives into effective communications and marketing strategies to drive business results. Responsibilities will include developing and executing communications and marketing plans as well as providing reporting and analysis of outcomes against goals.

• Passionate about building strong relationships with the media and internal stakeholders

• Media savvy and driven to proactively identify trends within the health care industry and leading consumer brands

• Open to learning and growing within multiple marketing functions

• Experience executing strategic public relations and communications plans

• Experience in crisis communications

• The ability to craft and pitch stories that help build the Priority Health brand

• A multi-tasker, with excellent organizational and planning skills

• Self-motivated with a positive and professional approach to teamwork

• Proactive, reliable, responsible and accurate, with ability to see the larger picture, with a strong attention to detail

• Experience in monitoring and tracking results to show ROI and to identify gaps we need to fill

• Must be self-motivated, hardworking, well-organized and resilient to flexible timelines, requests and deliverables

• Ongoing drive to understand emerging techniques, trends and philosophies in the marketing and health care industries

Qualifications

• Bachelor's Degree or equivalent in marketing, communications, public relations, advertising or related field Required

• 2 years of experience typically gained through skills/knowledge/abilities in marketing or related role Required

• 3 - 5 years of experience in public relations and/or corporate communications (advertising, public relations or publishing; agency experience) preferred

• Experience working with leading brands and/or in the health insurance industry preferred

• A proven background with recent work samples from a portfolio (share anything that conveys the way you think or approach assignments) preferred

• Experience with PowerPoint, Excel, Cision, IQ Media, data analytics preferred

Primary Location

Department Name

Employment Type

Shift

Weekly Scheduled Hours

Hours of Work

Days Worked

Weekend Frequency

Spectrum Health requires all team members to receive the COVID-19 vaccinations subject to certain exclusions based on the team member’s job category. Spectrum Health is committed to granting reasonable accommodations in accordance with applicable laws.

Accommodation Notice: If you are a qualified individual with a disability, you may request a reasonable accommodation in Spectrum Health's application process. Contact us at 616-486-SHHR (7447).

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected

category. See more here.