Content Strategy Analyst II - Content

Gannett   Fort Collins, CO   Full-time
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Req #25401

Friday, September 23, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com

The USA TODAY NETWORK is seeking a data-minded digital expert who can connect newsrooms to key audiences by combining digital analytics with strategy and best practices.

Are you a digital leader in your news operation ready to join a team shaping the focus of community newsrooms across the country? Or are you a data-savvy analyst with an aptitude for content? Whether you come from a news background with a head for numbers or an analytical background with a nose for news, this is an opportunity to make a difference in the emerging new field of journalism's intersection with big data.

This is about more than reports and spreadsheets. The strategist will exercise judgment in translating data points into actionable insights. They’ll work alongside editors and journalists across Gannett newsrooms and collaborate with other strategists to develop tactics and best practices to help reporters and editors remain focused on the powerful work our audiences seek.

The right candidate deeply understands data tools and knows how to apply their analytical mindset to content. This is a hands-on data job, and digging skills are required. But it's just as important that they understand how their research relates to modern digital journalism, newsroom deployment and audience development.

The position is a remote role, allowing for work from home as well as in-office opportunity depending on location. This job provides a unique opportunity to partner with and coach journalists at Gannett's newsrooms, potentially including the Austin American-Statesman and The Oklahoman in Oklahoma City.

Candidates need an understanding of tools such as Google Analytics and Parse.ly, strong communication and presentation ability and advanced skill in Microsoft Excel, including creating pivot tables from complex datasets. Prior experience in a digital, print or television news operation is preferred, as is previous experience validating, collecting and interpreting data. Successful applicants will have a bachelor's degree in journalism, data or business analytics, marketing or related field. Candidates should feel comfortable presenting data in an accessible way to a room of inquisitive journalists.

Help us ensure the future of journalism is strong and that our newsrooms continue to evolve to meet the needs of a growing digital audience.

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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Business Intelligence
  • Job Function General Administration
  • Pay Type Salary
This job is no longer available.

Gannett

Fort Collins, CO