Status:  Full Time

Shift:     Monday-Friday, 8-4:30 p.m. Occasional weekends or evenings required for special events.

Exempt: Yes 

Summary:

Serve as marketing and business development lead for assigned North Oaks Health System service lines; operate as the liaison among stakeholders, marketing team and external customers. Manage all aspects of multimedia campaigns that enhance North Oaks’ brand and achieve business development goals.

Previous Experience Required:

Minimum of 3 to 5 years experience in marketing required.

Specialized or Technical Education Required:

Bachelor’s degree in Marketing, Communications, or related field preferred, or 8 years experience in marketing and communications.

Manual or Physical Skills Required:

Must have excellent verbal and written communication skills including the ability to effectively interface with individuals in every level of an organization. Must possess outstanding time management skills and be able to focus attention on a variety of projects without sacrificing quality. Must have knowledge of computers and keyboarding ability. Must have current driver’s license and proof of auto insurance.

Physical Effort Required:

Strength: Light

 Push: Occasionally

Pull: Occasionally

Carry: Occasionally

Lift: Occasionally

Sit: Frequently

Stand: Occasionally

Walk: Occasionally

Description of Duties:

1. Maintain effective relationships and communications between internal operations and external stakeholders to understand needs, exceed expectations and continuously evaluate business development relationships/opportunities.

2. Work cross-functionally within the marketing department to support health system initiatives, improve processes and consumer experience.

3. Develop, implement, analyze and optimize strategic marketing and business development plans to exceed goals through the consistent execution of specific and measureable actions.

4. Ensure sales presentations are well-prepared, professionally conducted and that they meet the individual needs of the customer and NOHS.

5. Provide comprehensive and timely reporting of all business development activities through use of tools to include, but not be limited to, development of weekly summary and activity reports.

6. Organize, plan and execute all aspects of special activities as deemed necessary to accomplish internal and/or external marketing goals.

7. Manage projects through development process to ensure accuracy and timely completion.

8. Collaborate with marketing team and external partners as necessary to develop campaign tactics.

9. Create effective content (i.e. articles, videos, presentations, brochures, website content, ad copy, etc.) to engage target audiences.

10. Consistently report campaign performance to showcase ROI.

11. Plan and execute events for assigned service lines; provide support for special projects.

12. Monitor changes in health care competitive landscape and share updates with appropriate stakeholders.

13. Remain current on marketing and health care industry advancements through engaging in continuing education and professional development opportunities that enhance personal growth, and job performance.

14. Attend required meetings and participate on committees, both internal and external, as requested.

15. Support NOHS community relations activities through participation in HOT team activities whenever possible.

16. Adhere to established hospital and departmental policies and procedures.

17. Work in cooperation with service line managers and other NOHS staff to maintain knowledge of all product lines and become proficient in cross-coverage for other Business Development Strategists as required.

18. Follows North Oaks Health System’s compliance program and all federal and state regulatory guidelines.

All other duties as assigned.