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Job Description

• Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects.
• Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.
• Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc.
• Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts.
• Partner with others (e.g., client, Market Intelligence, etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.
• Serve as the primary point-of-contact and relationship manager for assigned client organizations and projects. Includes, yet not limited to, pre-and post-launch consulting, meeting facilitations, trend analysis, etc.
• Develop annual Content Marketing calendars and formally report progress updates relative to annual marketing strategic plans, strategic roadmaps, etc.

• Required Bachelor's Degree or equivalent
• Preferred Master's Degree

• 5 years of relevant experience in marketing or related role Required
• 5 years of relevant experience in project management Preferred

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Spectrum Health requires all team members to receive the COVID-19 vaccinations subject to certain exclusions based on the team member’s job category. Spectrum Health is committed to granting reasonable accommodations in accordance with applicable laws.

Accommodation Notice: If you are a qualified individual with a disability, you may request a reasonable accommodation in Spectrum Health's application process. Contact us at 616-486-SHHR (7447).

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected

category. See more here.