Director, Category Management & Shopper Insights

Bridgeport, CT Area Jobs   Bridgeport, CT   Full-time
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Director, Category Management & Shopper Insights, Full Time at Beiersdorf, Inc. (Wilton, CT) Leads, trains, & builds competencies across the Category Management team & embeds category management geprinciples/ methodologies into the organization. Leads the development of long-term category strategy, category visions & customer engagement process based on knowledge of the specific category, channels, market dynamics & company objectives. Must have Bachelor's degree in Business Administration, Marketing, Industrial Engineering or a related field. Must have 5 years of experience in positions developing strategic, consumer & shopper marketing or category management for Consumer-Packaged Goods. Must have 5 years of experience with the following: Direct management of multiple employees across Category Development & Customer Facing Category Management disciplines; Building a new team of employees; training & developing team in Category Management principles according to the 8-step category management process - as defined by the Category Mgmt Association; Utilizing Knowledge of U.S mass, drug, grocery, club, & value retailer's corporate strategies; Conducting presentations on retailer & category strategy & undertaking negotiations with retailer Department Manager level personnel with a demonstrated ability & history of influencing retailer's decision making; Utilizing knowledge of shopper research agencies & their respective capabilities & competencies; Navigating & using retailer data portals, 3rd party data providers (such as Nielsen, IRI, Numerator panel data), industry research providers (Mintel, Kantar, Euromonitor) & shelf space management software (Pro Space); & Utilizing Microsoft office tools (Word, Excel, Powerpoint). 

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Bridgeport, CT Area Jobs

Bridgeport, CT