Req #12387
WordStream is a Gannett Co. subsidiary. Managed Services is an award winning, innovative, full-service digital advertising offering. We provide full hands on SEM services for our higher spending clients within the SMB space.
As an Account Manager on our Managed Services (MS) team, you will report to a Senior Manager and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts. In this role, you will be ambitious, hyper-focused on communication, data-driven and have at least 5+ years of demonstrated success managing the paid-search and social marketing initiatives for paid traffic accounts.
A little about the job…
Manage campaign strategy and execution for paid search and paid social platforms, including Google, Bing, Facebook, and LinkedIn Ads for both e-commerce and lead generation clients
Campaign strategy and execution includes keyword research, ad copy development, bid optimization, competitor analysis, and data mining
Build and maintain strong relationships with clients and key decision makers. Understanding a client’s product or business needs is a must.
Delegate responsibilities across a team to ensure client deliverables and deadlines are being met
Support the department’s largest and more complex customers
Conduct QBRs and present on success and our value to stakeholders
Manage client goals and expectations in order to set realistic targets
Hold regularly scheduled meetings with clients, including performance updates and strategy discussions
Run and build reports on campaigns results and deliver findings in a clear and client-facing format
Maintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social space
Verify and integrate conversion tracking as needed
Balance large budgets across multiple accounts and platforms, ranging from $10,000 - $800,000+ in monthly ad spend
Navigate client risk through effective escalation and risk mitigation
Collaborate with team members to ensure strategy is executed effectively
A little about you…
5+ years of experience working with medium to high spending clients and owning and growing portfolios of 15+ clients
Deep understanding of the paid search and social space and how it relates to the entire marketing landscape (Google, Bing, Facebook and LinkedIn Ads. Various other digital channels are a plus).
Working knowledge of Google Analytics or a similar attribution tool, with comfortability in analyzing client’s CRM/backend data,
Experience with phone-based, consultative relationship management, with a regular cadence of communication with clients
Strong analytical mindset, with a comfortability working with large data sets within platforms and in excel
Ability to delegate projects across multiple people and meet deadlines with consistent quality of delivery
Natural multi-tasking skills, with the ability to stay calm under pressure
Comfortability with change management and team restructuring, as the department continues to evolve our service offering
Ability to work remote
#Gan.Corporate
Gannett
McLean, VA