Summary

A Regional Client Strategy Manager manages a team that is responsible for the management of integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on market specific industry and core customer information for specified geographical or segment-based clients. The Client Strategy Manager oversees the process in which their team members take gathered information in combination with audience-based selling principles and apply it to recommendations for clients in the form of data, ad design, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results. Working together with advertising sales leaders, the Client Strategy Manager works with their team to produce integrated marketing client solutions proposals that drive best-in-class results while achieving annual segment, market share and incremental revenue growth targets. This role will oversee a team of subject matter experts for their designated industry/segment, who provide thought leadership and solution innovation to their sales partners and clients based on that knowledge. Client Strategy Managers will also be expected to perform as working managers, responsible for the same deliverables and sales partnerships as their direct reports.

Key Responsibilities

• Collaborate with your direct team of Client Strategists, Sales Leaders and Account Executives to understand client business needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns.
• Coach Strategists as they perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of client’s market and Gannett suite of products, especially digital, mobile and DMS solutions.
• Oversee Strategists as they prepare and lead client presentations that include ad concepts along with research and analysis data, providing tactical guidance to achieve marketing objectives with needs-based solutions.
• Work with local leadership to reinforce the importance of utilizing the Strategists and capitalizing on high value opportunities. Collaborate with appropriate internal departments on the development and implementation of client campaigns as necessary. Influence an evolving group of internal stakeholders as new hires are introduced to our proven process.
• Work closely with the Vice President of Client Strategy and Regional Client Strategy Directors to tactically drive company-wide goals and improve operational sales process.
• Oversee the development of insight-based sales enablement materials to be shared as best practices throughout the organization.
• Guide Strategists as they utilize local and national research tools and programs to compile and analyze data.
• Work in tandem with sales leaders to help build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local markets.
• Foster and grow relationships with key advertising clients.
• Produce creative briefs and work with creative teams on message development.

Desired Characteristics and Experience
 
The ideal Client Strategy Manager will be a creative, yet pragmatic executive who will support the company’s efforts to drive transformation in the face of intensifying competitive pressure and rapidly changing media consumption patterns. You should possess a high digital marketing acumen and be able to thrive in a matrix organization, balance competing priorities while maintaining a tight focus on achieving target objectives. We are seeking someone with a demonstrated responsibility and accountability for delivering significant revenue in a competitive environment.

• Bachelor's Degree in marketing, business or related field. Note: A comparable combination of education/experience and/or training will be considered equivalent.
• 5-7 years of strategic marketing, media planning, digital marketing, market research and/or sales management experience.
• Strategic capabilities, technical marketing, digital marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding.
• Highly proficient in digital media & digital marketing solutions and how advertisers can utilize digital marketing to drive results for their businesses.
• Organizational and project management skills.
• Solid background in market research and application.
• Considered a thought-leader in digital/social media marketing and stays current on digital marketing trends.
• Ability to pull and analyze research and develop effective marketing presentations with a meticulous attention to detail.
• Fully understands audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy.

• High emotional intelligence and ability to adapt communication style based on the needs and preferences of individual team members
• Transparent & authentic communicator

 The annualized base salary for this role will range between $79,200 and $186,300.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.