Account Executive

Gannett   Towson, MD   Full-time
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Req #25416

Tuesday, September 20, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com

LOCALiQ is the marketing solution from the USA TODAY NETWORK providing businesses the smarter way to reach local customers. As local marketing becomes more complex, LOCALiQ empowers local businesses with unique insights from 125 million consumers in our network of sites, apps and experiences and learnings from millions of local leads delivered each year. We couple that with end-to-end service from our experts using local marketing best practices proven across the country. LOCALiQ simplifies local marketing and provides our clients the confidence of growing.

 

Our core values: Community, Progress through Passion, Action with Purpose and Belief in People. If you share these values, come join our family!

 

The power of local.

Uniquely engaged local audiences, industry-leading technology, deep digital marketing expertise and insights from 300K clients across the US.

The nation’s economy, culture, and communities require businesses with local roots — those who create jobs, nurture their neighborhoods, and make a mark that matters. These locally-rooted businesses deserve to experience a stronger partner: Meet LOCALiQ.

When it comes to connecting people with local businesses, LOCALiQ lives up to the promise in our name. We are local. We share a commitment to supporting local commerce, enabling businesses to connect with customers where we live, work, and serve.

We exist to empower businesses with the knowledge and marketing support to spark smarter growth and confidence in their ability to thrive with our help.

TRUST + TECH

LOCAL trust, built over years of valued journalism and support of the communities across Gannett, combined with IQ: intelligent business solutions, tech, tools, industry-leading products, and insights from work with over 300K+ customers nationwide.

LOCALiQ is the go-to-market brand that links local TRUST with market-leading TECH, including powerful digital acumen, and strongly aligns with our mission of empowering local businesses to thrive.

What makes us great

At LOCALiQ, we empower communities to connect, act, and thrive. Our goal is to be essential to consumers and marketers seeking meaningful connections with their communities. Our diverse voices, backgrounds and specialties are fundamental to achieving that goal. Join us on our mission to help businesses grow with simplified local marketing.

How we value diversity

The quality that makes you different or unique – whether that be your age, education, ethnicity, gender, language, disability status, national origin, parental status, race, religion, sexual orientation, work style or anything else – is celebrated here. Leveraging that diversity by creating a culture where everyone feels safe, welcome, valued, included, and comfortable being who they are increases our talent and contributions while keeping us accountable in embracing differences and perspectives. Where are you headed next?

 


The Account Executive role requires a highly personable, intelligent individual with the ability to lead digitally focused sales efforts while maintaining an energetic, strategic and entrepreneurial spirit.
As a LOCALiQ Account Executive, you’ll partner with clients to provide a broad set of solutions to include:

  • Build Their Presence: Website, SEO, Local Listings, Reputation & Social Media
  • Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
  • Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
  • Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
  • Know What Works: Reporting, Mobile Tools, Insight Solutions
  • Emerging technology such as Virtual and Augmented Reality

We are dedicated to helping our clients grow based on their unique needs. When they win, we win!

 

As a Marketing Solutions Account Executive, you will:

  • Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers
  • Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
  • Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
  • Help businesses maximize their online presence with a custom approach to digital marketing
  • Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital

What you need to do to be successful in this role:

  • Pursue and close new business and revenue streams
  • Retain, manage, and grow clients in the ever-changing digital landscape
  • Work within a team to manage the client relationship and retain and build account revenue
  • You will identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
  • Articulate and present our suite of products to business decision makers
  • Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
  • Conduct face-to-face customer meetings, presentations, proposals and demonstrations
  • Manage a specified sales pipeline and develop a strategy for long-term sustained success
  • Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
  • Utilize CRM (Salesforce) effectively and efficiently recording all sales activity



What you bring to the table:

  • Aptitude or acumen for Digital Marketing (Google AdWords, Analytics certifications Preferred but Not Required)
  • Passionate solution-seeker
  • The ability to work independently to acquire new business remotely
  • Competitive nature and a winning team spirit
  • Problem solver who thrives on challenges and can simplify the complex
  • Excellent communication and presentation skills
  • Willingness to continuously learn, try new things and adapt to change
  • Proficient in MS Office Suite including Excel, Word, Power Point and Outlook
  • This role requires a valid driver license, reliable transportation, and the minimum liability insurance required by law

We offer an energized, passionate team within a fun & flexible workplace. We offer competitive compensation with uncapped incentives and world-class benefits, including comprehensive Health, Dental and Vision coverage, 401(K), Paid Time Off and more.


This is an opportunity to work alongside digital leaders and visionaries.


#LI-SM1

gan.sales

#Sales

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Outside Sales
  • Job Function Marketing Solutions
  • Pay Type Salary
This job is no longer available.

Gannett

Towson, MD