Creates overall college marketing plan to support enrollment and promote brand identity, development, and strategic planning initiatives for marketing. Manages the marketing department budget. Oversees the creative development, process and production of all marketing/advertising materials. Negotiates, coordinates, buys, schedules, monitors, analyzes and evaluates all media. Supervises the web strategist, communication strategist, graphic designer and call center and contracts with free-lance writers and vendors to support marketing creative needs. Works with Institutional Research and also analyzes a variety of reports and data to direct the college marketing functions. Works with and supports the president’s office for communication efforts. Works with RCC departments to support recruitment and retention efforts. Works with Foundation to promote and support community messaging.

Supervision Received

Works under the general supervision of the Vice President of Student Affairs.

Supervision Exercised

Supervises Classified, Student, Volunteer, and/or Temporary Marketing staff as assigned.

Marketing Operations

1. Works with Institutional Research to collect and analyze a variety of reports and data to direct the college marketing functions.
2. Creates overall marketing and communication plan and leads development and execution of strategic planning initiatives.
3. Works with and supports the Public Information Officer/President’s office and other RCC departments in communication, recruitment and retention, and outreach efforts. 
4. Participates in the development of the college strategic plan and is responsible for the Marketing Department budgeting and activities to achieve the outcomes of the plan that supports enrollment, accreditation and the college mission and goals.
5. Negotiates, coordinates, buys, schedules, monitors, analyzes and evaluates all media, (i.e. billboards, magazines, television, cable, OTT, digital, social, radio and newspapers).
6. Oversees process and production of all marketing/advertising materials and maintains RCC brand consistency.
7. Oversees the internal blog and works with staff, employees and free-lance writers for content.
8. Serves as primary contact for sales representatives and orders promotional supplies.
9. Trains on and maintains the functionality of the marketing work order system.
10. Serves as the Chair of the Marketing Council.

 Supervision 

1. Recruit, appoint, direct, and promote the development of staff within a supportive working environment.
2. Initiate and manage personnel actions, including posting, hiring, evaluating, correcting, promoting, and terminating, to maintain and ensure effective staffing levels; balance workload among employees, honoring individual strengths.
3. Ensure staff participation in internal and external professional training and professional growth. 
4. Provides leadership and supervision for Marketing staff.
5. Performs other duties as assigned.

Education and Experience:  A Master’s Degree in Marketing, Communications, Journalism, Public Relations, or related field is required.  A minimum of three years’ combined experience in a comprehensive direct marketing department position including one year of progressively responsible experience in a management/ supervisory position is required. Experience in a multi-layered educational or other non-profit setting strongly preferred.

Only degrees received from an accredited institution will be accepted:  accreditation must be recognized by the office of degree authorization, US Department of Education, as required by ORS 348.609. Final candidate will be required to provide official transcripts for required degree.

 Any satisfactory equivalent combination of education and experience which ensures the ability to perform the essential functions of the position may substitute for the requirement(s). Please see our Applicant Guide for more information on education/experience equivalency guidelines. 

Licenses: For assignments requiring operation of a motor vehicle, possession of a valid Oregon Driver’s License and proof of an acceptable driving record are required. New employees establishing resident status in the State of Oregon must obtain an Oregon driver’s license within 30 days (ORS 807.020 (1)).

Knowledge of:  Marketing theory and practice; concepts in public relations, market demographics, advertising, internal communications, social media and other web based strategies; statistics and data management/analysis; financial and accounting management concepts and procedures; strategic planning and budgeting practices; supervisory practices; federal and state laws as they pertain to elections, public employee ethics, public information, freedom of the press, privacy requirements, and the public financing/budget process; creation, production, and distribution of electronic, print and broadcast marketing materials; use of social media in marketing and communication; equity, diversity, and inclusion programs; program management practices; school systems and operations; computer programs including Microsoft Office Suite® and Adobe Creative Suite products; applicable legal requirements, policies, and procedures; personnel management concepts; and the mission and purpose of a comprehensive community college.

Skills:  Writing, editing, proofreading, and headline writing skills; advanced verbal and written communication skills; organizational, planning, and supervisory skills; time management and delegation skills; statistical, analytical and research skills; current and relevant computer skills; creative thinking skills; desktop publishing, internet, photography, and graphic design.

Ability to: Understand, apply, and demonstrate the College’s core leadership competencies; work in a team environment with diverse populations; collaborate with college and community constituents; communicate effectively and respectfully at all levels; present in front of groups; promote and strengthen diversity by encouraging a positive, inclusive environment reflected in print, electronic, and written materials; promote student access and success; adapt, react quickly, and be objective and actively listen; represent the college and its programs professionally; maintain high level of confidentiality; plan and manage a department budget; demonstrate highly effective interpersonal relationships, one-on-one, and as a team member; apply good problem-solving skills; cope effectively with conflict; motivate and inspire; supervise, train, and develop staff; work effectively and collaboratively with staff, students, and the general public; operate computer, and other standard office equipment.  Pass a criminal background check.

 Physical Demands of Position:  The physical demands listed below represent those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions. 

This is a full-time Exempt/Managerial (100%, 246 days/year) position in the Marketing department. Starting compensation will be based on Grade K of the 2022-2023 salary schedule, in accordance with initial placement per the current Management, Administrative, and Confidential Employee Handbook. Consideration will be given to related experience and educational achievement. Exempt positions are renewed on an annual basis at the discretion of the College President. 
Method of Application and Closing Date
Position will remain open until filled, with screening scheduled to begin 5/16/22. Documents required for submission include a cover letter and resume. Applications missing either of the listed required documents may be considered incomplete and ineligible for further review. Final candidate will be required to provide official transcripts indicating level of degree(s) earned. 

RCC is committed to a culture of civility, respect, and inclusivity. We are an equal opportunity employer actively seeking to recruit and retain members of historically underrepresented groups and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
 
CANDIDATES WITH DISABILITIES REQUIRING ACCOMMODATIONS AND/OR ASSISTANCE DURING THE HIRING PROCESS MAY CONTACT HUMAN RESOURCES AT 541-956-7329. ONLY FINALISTS WILL BE INTERVIEWED. ALL APPLICANTS WILL BE NOTIFIED BY EMAIL AFTER FINAL SELECTION IS MADE. INTERVIEW COSTS ARE AT APPLICANT'S EXPENSE. FINAL CANDIDATE WILL BE REQUIRED TO SHOW PROOF OF ELIGIBILITY TO WORK IN THE UNITED STATES. FOR POSITIONS WITH A DEGREE REQUIRED, ONLY DEGREES RECEIVED FROM AN ACCREDITED INSTITUTION WILL BE ACCEPTED; ACCREDITATION MUST BE RECOGNIZED BY THE OFFICE OF DEGREE AUTHORIZATION, US DEPARTMENT OF EDUCATION, AS REQUIRED BY ORS 348.609. 
 
Rogue Community College does not discriminate in any programs, activities, or employment practices on the basis of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, gender identity, marital status, veteran status, disability, age, pregnancy, or any other status protected under applicable federal, state, or local laws. For further policy information and for a full list of regulatory specific contact persons visit the following webpage: www.roguecc.edu/nondiscrimination.